Making a Video News Release (VNR)
The ideal VNR:
Displays full edit information at the start
Is produced on DigiBeta
Fits onto a 30 minute tape
It should contain:
60-90 second short for news programmes; mostly long shots and details.
Two to three minute featurette for news but especially for broadcasters such as CNN, CNBC, SKY and BBC 24 where time is less critical.
Five to seven minute edited piece; something that a lowbudget programme will use with their own voiceover.
Selection of best rushes – all the shots used in the above sections so that production companies and broadcasters can edit and create their own pieces.
All edit information and time codes should be shown on header screens within the VNR.
